As early as 2015, Spieth's annual income had surpassed his predecessor Tiger Woods, ending "Tiger"'s 13 consecutive years of ranking first in golf income.
In the 146th British Open that ended on July 24, 2017, American golfer Jordan Spieth relied on 1 eagle and 3 birdies in the last five holes to score 69 (-1), In the end, he defeated Matt Kuchar by 3 shots and won his third Grand Slam championship. This is Spieth's 11th PGA Tour title and the 14th of his career.
In this blog, Galileo sports will share an ultimate analysis to the source of Jordan Spieth's high income and brilliant golf road.
With his perfect performance in the final game of the PGA Tour, Spieth not only received a multi-million dollar award, but also set his year-end bonus income at $22.03 million. Such a perfect performance not only allowed Spieth to return to the world's No. 1 throne, but also ensured that his total annual income exceeded 33 million yuan, making him one of the highest-paid male golfers in the world this year. At only 22 years old, Spieth has become a winner in life. How did he do it?
Source of income: 22 million bonuses + 11 million sponsorship fees
Spieth made the cut in 21 of the 25 events he participated in in 2015 and finished in the top 10 15 times. In addition to finishing runner-up four times, Spieth has won five PGA Tour titles, including major titles at the Masters and U.S. Open. This outstanding performance brought Spieth a total of US$12.03 million in tournament prize money. Including the $10 million cash prize for the FedEx playoff championship, Spieth earned a total of $22.03 million in tournament bonuses.
In addition to tournament prize money, support fees from sponsors are another major source of income for the current world No. 1 player. Spieth currently has six sponsors including AT&T, Rolex, Titleist, Under Armor (UA), Perfect Sense and Netjets. According to data compiled by Forbes magazine at the beginning of 2015, Spieth can receive $11 million in annual sponsorship fees from six sponsors. UA is the brand with the highest sponsorship amount for Spieth. The company signed Spieth as early as 2013, when he just turned professional, and re-signed him at the beginning of this year after seeing that Spieth's performance far exceeded expectations. New 10-year contract. Although the sponsorship amount has not been announced by UA, based on comparison with the sponsorship amount of McIlroy and Woods during the same period, the total value of this sponsorship should be at least US$80 million, or US$8 million per year.
In the 2017 TOP 100 global celebrity income published by Forbes, Spieth ranked 84th and was also one of the youngest people on the list. It is worth noting that as early as 2015, Spieth's total annual income exceeded US$53.03 million, surpassing his predecessor Tiger Woods, ending "Tiger"'s 13 consecutive years of ranking first in golf income.
On the court, Spieth is humble and has excellent results. These two alone are enough to help him achieve success. "I have just started, this is my third year, I am only 22 years old. I believe there is still a long way to go in the future." This is Spieth's summary of his performance this year. For him, golf is a process of constantly challenging himself. During this process, Spieth maintained a low-key personal style, which was enviable and had to be applauded.
Spieth's reputation is notoriously good among top professional players, and even many arrogant players are his good friends. British star Ian Bolt, who looks relatively aloof, immediately tweeted his blessings to his friend after Spieth won the Commonwealth Championship, and said that Spieth's outstanding performance has made the entire men's golf world more competitive. It has reached a new level. Other golf players, including himself, need to work harder to avoid being opened up by Spieth. Australian star Jason Day, currently ranked second in the world, also did not hesitate to praise the world's number one: "Congratulations to Spieth on a great season and a perfect ending. 2015 was an incredible year. I look forward to working with him." Your future confrontations." Being able to receive praise from competitors is more than just a matter of outstanding skills.
A good personal image and excellent performance have brought Spieth more business exposure opportunities, and more and more activities have begun to contact Spieth in the hope that he can appear to support. The MLB Texas Rangers were the first group to extend an olive branch. They invited Spieth to participate in the team's home game on August 18 to kick off the game for both teams. As a Texan, Spieth tried his hand in front of baseball fans in his hometown and improved his image a lot. On September 1, Spieth took a break from his busy schedule at the Deutsche Bank Championship held in the suburbs of Boston, attending the MLB game between the Boston Red Sox and the New York Yankees. If being invited to pitch for his hometown professional baseball team is a sign of the local people's love for Spieth, then being able to pitch for other teams shows that he has been welcomed by more people.
Excellent results and a healthy and sunny image have not only brought Spieth recognition from his peers in the industry, but also made him the latest target of attention among golf fans. Six months ago, when Spieth won his first Masters championship, he posted a message on Twitter saying "Wow, I'm so glad this is not a dream." It was retweeted more than 30,000 times by netizens, and his number of followers also increased from 31.8 to 31.8. million increased to 339,000. As he won first, second and third place in the remaining three Grand Slams, the number of fans increased significantly. He currently has 723,000 followers on Twitter, ranking third among male golf professionals, behind Woods with 4.87 million followers and McIlroy with 2.62 million followers. It can be expected that the number of fans of Spieth, who has the aura of being the best in the world, will increase in the future, and the attention of fans around the world towards this player will also continue to increase.
Jordan Spieth, 21, won the 2015 U.S. Open. He and his lover Annie Verret of the same age are a model couple in the golf world.
They met in high school in Texas and stayed together even though they went to different colleges.
Judging from Verret's LinkedIn page, she studied at Texas Tech University's Rawls School of Business and was on the Dean's Honor Roll twice and the President's Honor Roll four times.
Verret was a member of the Delta Delta Delta sorority and also served as a Rawls Business School Ambassador for two years, responsible for representing the Rawls Business School’s image on campus and in society. She is currently the event coordinator for The First Tee of Greater Dallas, an organization that improves the lives of young people through the game of golf.
Stable performance on the court is an important reason why Spieth has received huge attention. Four consecutive days of dominating performance at this year's Masters made the world's most competitive individual competition almost a one-man show for Spieth. As Woods, Mickelson and others are getting older, the world of men's golf, especially the American golf world, needs a newcomer who can raise the banner against European players such as McIlroy. Spieth's sudden rise has broken the sluggish development trend of men's world golf in recent years, and has quickly revived the attention on golf both inside and outside the industry. The 21 PGA Tour events broadcast live on CBS this year had an average of 3.5 million viewers, an increase of 25% from the previous year and the highest number in the past six years. Spieth's importance to television broadcasters is currently only matched by Woods.
According to ESPN, Spieth, who has a total of 12 UA logos on his body, created exposure for UA at the Masters equivalent to an advertising effect worth US$15.2 million. Such a high exposure effect will definitely make sponsors smile. According to the general sponsorship agreement reached between the sponsor and the athlete, the sponsor will reward the athlete when they achieve good results or make special contributions. Although the outside world will not know how UA and other sponsors will reward Spieth this year, it can be estimated that each sponsor will continue to build their own brand's sports marketing plan around Spieth based on their existing investment. Expand his influence, and Spieth will continue to increase his worth in the process. According to foreign media reports, UA already has plans to create a personal brand identity for Spieth (the PGA Championship is about to start, and Under Armor may launch a Jordan Spieth personal brand). Perhaps in the near future, we will see something similar to the exclusive product created by Nike for Woods between UA and Spieth.
Looking back on Spieth's golf road, whether you have the impulse to play golf well in your heart, learning golf is not the result of overnight, it is a cumulative success. In our busy life, not every day we can leisurely go to the golf stadium to play a good game of golf, why not put a golf cage of our own at home? After dinner, we will practice golf swing for a while, and after work, we will play golf with friends in the backyard at home to exchange ideas. Galileo sports will provide you with a variety of golf training nets, according to their own preferences to choose your golf cage, you will be grateful to practice hard themselves.
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