Countdown to the lavish wedding of Asia's richest man's youngest son
India's "most luxurious wedding of the year" has entered the countdown. According to the Indian Mint on the 7th, the official wedding of Anant Ambani, the youngest son of Asia's richest man Mukesh Ambani, and his girlfriend Radhika Merchant will be held at the Jio World Convention Center in Mumbai from the 12th to the 14th. Although this wedding has attracted unprecedented attention from the global media to the Indian wedding industry, according to the special correspondent of the Global Times in India, the Ambani family's wedding celebrations have also been criticized for disturbing the public.
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Inviting European and American stars with a large sum of money
The official wedding of Anant and Radhika has not yet begun, but related reports and rumors have been overwhelming. According to the Hindustan Times, Canadian singer Justin Bieber performed on stage at the wedding music evening held in Mumbai on the 5th, singing a series of popular singles, and his performance video went viral on social media. Bieber was reportedly paid $10 million for the performance, and Barbadian pop singer Rihanna performed at the couple's pre-wedding party in March this year for about $6.3 million. To warm up for the wedding, the couple also invited more than 800 guests on a four-day luxury cruise in the Mediterranean in June this year.
Ranjit Rodriquez, a famous Mumbai fashion designer, told the British newspaper The Times that the lineup for the formal wedding is still under negotiation, and famous European and American singers such as Adele and Lana Del Rey and Drake are expected to perform. The report said that few details of the formal wedding have been disclosed so far, and all staff preparing for the wedding have signed a confidentiality agreement, and they cannot even bring mobile phones into the Jio World Conference Center.
According to reports, Anant and Radhika recently held a "community wedding" at the Reliance Enterprise Park in Mumbai, holding wedding ceremonies for more than 50 poor couples. In addition to a year's worth of groceries and household items, the brides also received gold jewelry and a check worth 101,000 Indian rupees (10,000 Indian rupees is about 870 yuan).
The Times of India said that the formal wedding will be carried out according to the traditional ceremonies of Gujarat, including stealing shoes, music evenings, turmeric powder smearing ceremonies, and guests attending the wedding are required to wear traditional Indian costumes.
The area around the venue is sealed off
The lavish wedding that stunned the whole of India caused dissatisfaction among the people of Mumbai because of "disturbing the public". The Hindustan Times reported on the 6th that the Mumbai Traffic Police announced on the social platform X on the 5th that from 4 pm to 24 pm on July 5 and from 1 pm to 24 pm on July 12 to 15, due to the "public activities" of the Jio World Conference Center, some sections of the road leading to the center will be blocked to ensure smooth traffic.
During the blockade period, except for "activity" vehicles, other vehicles are prohibited from entering. The traffic control implemented for the smooth progress of the wedding has caused complaints from the public. Indian netizens accused ordinary people living in Mumbai of paying the price for "private activities", and mocked that it would be better to declare these days as "public holidays". Some netizens also said that this reflects the collusion between power and money in India.
Local citizens in Mumbai told the Global Times special correspondent that, contrary to the time period notified by the traffic police, the roads around the Jio World Conference Center were closed on the afternoon of the 7th. Since the 7th was a weekend, most people did not go to work and the impact on their lives was not significant. However, if the roads were still closed on the 8th, it would cause great inconvenience to people's travel, and negative sentiment on the Internet might increase by then.
Actively respond to Modi's call
According to CNN, the wedding of the Ambani family set a new model for India's future luxury weddings. The head of a wedding company told CNN that the wedding of the Ambani family will affect India's wedding market in many ways, including influencing wedding trends, stimulating demand for wedding items, spreading cultural heritage, and even stimulating the economy.
According to India Today, the wedding season has become an important part of the Indian economy. In this year's wedding season (January 15 to July 15), the number of weddings in India is expected to reach 4.2 million, generating 5.5 trillion rupees in revenue. According to a previous report by Jefferies, an American investment bank, India's wedding industry is valued at $130 billion, almost twice that of the United States, ranking second in the world, only after China. The report mentioned that the average cost of an Indian wedding is about $15,000, almost twice the average cost of preschool to university education in the country (US$8,000).
The Indian government has also seen the huge economic benefits behind weddings. Indian Prime Minister Modi claimed in a radio program last November that he was confused by some big Indian families holding weddings abroad. He said that like "Make in India", a campaign called "Indian Wedding" should be launched. According to the Hindustan Times, Modi attended a hospital groundbreaking ceremony in Gujarat in January this year and said that it was inappropriate to hold weddings abroad, which would lead to a large outflow of wealth from India. He asked participants to resist the phenomenon of overseas marriages.
Anant also said in an interview with India Today that he chose to get married in India in response to Modi's call. India Today believes that the Ambani family chose to hold the wedding in the country to "send a signal" to other Indians, greatly increasing the volume of Modi's "Indian wedding".
Last words
At the first pre-wedding celebration in March, Anant did not shy away from mentioning his asthma and weight problems, saying that he had not always lived on a "bed of roses" and had also experienced "stinging". He also said that he was "100% lucky" to marry Latika, his childhood sweetheart.
This second pre-wedding celebration also attracted global attention. Some Indian netizens criticized that the media repeatedly talked about the luxurious life of the Ambani family, but ignored problems such as unemployment and inflation. The current gap between the rich and the poor in India is the largest since the country's independence.
Let's wait and see what kind of luxurious scene the upcoming wedding will be.
However, there are also voices saying that the Ambani family has created many jobs and given India a place on the world business stage, and they have the right to choose their own way of celebration.
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